In memory of
J. Liener Temerlin
In memory of
J. Liener Temerlin
TEMERLIN, J. Liener J. Liener Temerlin passed away peacefully on January 12, 2017, at age 88. He was at his home in Austin, Texas, surrounded by family. A legend in the advertising industry, a civic leader in Dallas, and a consummate family man, Liener is remembered fondly by all who knew him. Liener was born March 27, 1928, in Ardmore, Okla., to Pincus and Julie Temerlin (née Kahn). Liener had big dreams and worked hard to achieve them, demonstrating early his passion for leadership and service. Liener was elected president of his senior class at Ardmore High School and later of his fraternity Pi Lambda Phi at the University of Oklahoma, from which he received a bachelor of fine arts degree. To pay for his tuition, Liener worked multiple jobs throughout college, including writing and producing the radio series, "This is Oklahoma" for the State of Oklahoma. The program won a Peabody Award and was the beginning of his creative career. In 1949, Liener met his wife Karla, then 16, of Kansas City, Mo., at a University of Oklahoma dance. The moment he saw her, he knew she was the one. In fact, he told Karla that night that she was the girl he was going to marry. They married the following year on July 23, 1950. Decades later, Liener would often say, "In my family, I happened to make the living. But it is Karla who has made the living worthwhile." Liener and Karla moved to New York City where Liener took a job with Sponsor Magazine, an advertising trade publication. Liener left New York when he was called to service in the U.S. Army. During the Korean War, he served as a first lieutenant and communications officer, receiving the Bronze Star medal for meritorious achievement. After his military service, he and Karla moved to Dallas, which became their home for 62 years. Liener's first job in Dallas was as a copywriter at Glenn Advertising in 1953. By 1974, he had become president of Glenn, Bozell & Jacobs. For more than 25 years, he remained at the helm of the agency through a series of mergers, international expansions, and name changes which culminated with a firm which bore his name Temerlin McClain Advertising. Under his leadership, the Dallas office grew to more than 600 employees. Clients included major national and international businesses such as American Airlines, Bank of America, Hyatt Hotels, J.C. Penney, Long John Silver's, Nationwide Insurance, Pace Picante, and Subaru. On his retirement in 2001, he became Chairman Emeritus of Temerlin McClain. That year, Southern Methodist University established the Temerlin Advertising Institute for Education and Research, honoring Liener's contributions to the city of Dallas and his 50-year career in advertising. In 2004, the American Advertising Federation inducted Liener into the Advertising Hall of Fame. The integrity, judgment, creativity, charm, and flair for which Liener became known in the advertising world were apparent in every aspect of his civic and personal life too. Among the many philanthropic organizations he served were the American Film Institute (AFI) in Los Angeles, the Dallas Symphony Orchestra, the East/West Institute, the Library of Congress, Southern Methodist University, the University of Texas Southwestern Medical Center, and Vogel Alcove Child Care Center for the Homeless. During his 10 years as a board member of the AFI, Liener developed the "100 years, 100 Movies" concept to celebrate the centennial of American film. Later, he was proud to be the founder of the AFI Dallas International Film Festival and Chairman Emeritus of the Dallas Film Society. He also played a key role in the opening of Dallas' Morton H. Myerson Symphony Center. Liener's contributions to these organizations and to society were recognized with numerous awards including the Human Relations Award from the American Jewish Committee's Dallas Chapter, the Linz Award, and the Father of the Year Award from the National Father's Day Council. More than any professional or civic accomplishments, Liener's family and friends came first. Known for his unbridled optimism, great sense of humor, and sechel (Yiddish for wisdom and sense), Liener was a great and dependable friend and a mentor to many. These qualities and his wide-ranging interests made Liener a joy to be around. He loved politics and history, nature and travel, cooking (and eating), and the arts. He treasured his family roles the most. He deeply loved and was loved by his daughters and sons-in-law, and he adored and was adored by his grandchildren and great-grandchildren. His greatest and longest love was for his beloved wife Karla, his companion for more than 66 years, with whom he shares an inseparable bond. Liener is survived by his wife Karla Sue Temerlin (née Samuelsohn) and their daughters Dana Temerlin Krebs and husband Ray Krebs, and Lisa Temerlin Gottesman and husband Sandy Gottesman; grandchildren Grant Gottesman and Carrie Puccia, Blake Gottesman and wife Casey Knight, Cary Gottesman Johl and husband Brad Johl, Hunter Temerlin Crawford and Hill Temerlin Crawford; great-granddaughters Avery Johl, Payton Johl, Parker Johl and Chloe Gottesman; and his sisters-in-law Jane Temerlin and Harriet Samuelsohn. Liener was preceded in death by his parents, brother Maurice Temerlin, sister Babette Temerlin Behrman and brothers-in-law Jim Behrman and Jordan Samuelsohn. In lieu of flowers, the family asks that remembrances be made to the Temerlin Advertising Institute at Southern Methodist University ( temerlin.smu.edu ) or the Parkinson Voice Project (parkinson voiceproject.org ). A Memorial Service will be held at 3 p.m. on Sunday, January 15, in the Stern Chapel at Temple Emanu-El in Dallas. The following will serve as honorary pallbearers: Gene Bonelli, Stephen Butt, Michael Cain, Mark Chandler, Ken Cohen, Bob Crandall, Richard Freling, Jim Goodnight, Stan Levenson, Zeck Lieberman, Bill Marlow, Dennis McClain, Clay Mulford, Byron Nelson, Ross Perot, Ross Perot Jr., Stan Richards, and Kern Wildenthal. Liener's family wishes to thank the caregivers and nursing staff who so wonderfully cared for Liener. They also extend their sincere appreciation to his longtime assistant Connie Beebe. Arrangements by Cook-Walden/ Capital Parks Funeral Home, 14501 N. IH-35, Pflugerville, Texas 78660. 512-251-4118 ... Show More
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